In his most recent role, Matthew ran marketing and communications for JetSmarter – the world’s fastest growing private aviation startup. As VP, Executive Creative Director, Matthew and his team of writers, designers, art directors, UX designers, and in house film production team handled all communications for the company – including brand strategy, growth hacking, content creation, digital & social marketing, digital lead generation, product messaging, sales team communications, and media buying.
Prior to JetSmarter Matthew was Executive Creative Director of SapientNitro, there he oversaw creative for Grey Goose, Chrysler, British Airways, ESPN, VitaminWater, Carnival Cruise Lines, Universal Studios, The Miami Heat, and ADT. During his tenure he helped the agency broaden their client base and helped win the agency’s first two Webby awards for The Miami Heat app and ESPN TrickTrack.
Before joining SapientNitro Matthew was Creative Director at CP+B, where he created award-winning integrated campaigns for MetLife, Under Armour, Coke Zero, Vitamin Water, and Microsoft. Prior to CP+B, he worked as Executive Creative Director for 180Amsterdam, and led digital creative for the 2010 World Cup global campaign for Adidas. During his tenure, he also pitched and won the DHL and Western Union global marketing accounts.
At Saatchi & Saatchi New York Matthew was Digital Executive Creative Director. There he was instrumental in building the first fully integrated creative team for the agency. Under Atkatz’s leadership, Saatchi produced work for clients including JCPenney, Ameriprise, Wendy’s, Miller High Life, Procter & Gamble, and General Mills. In 2007 Saatchi became the International Agency of the Year at both the Cannes Lions International Advertising Festival and the Clio Awards.
Prior to Saatchi & Saatchi, Matthew served as Worldwide Creative Director for Motorola at FCB. There he ran digital creative for North America, Asia-Pacific, and Latin America. The role was informed by his prior international experience living in China and working in the Asia-Pacific region at Ogilvy on Audi, Motorola, and IBM.
Matthew’s work has been recognized at Cannes, The One Show, The Webbys, Clios, the Effies, Communication Arts, and Contagious Magazine. He has served on the juries for The One Show, Art Directors Club, The Clio Awards, New York Festivals, AICP Next Awards, and The FWA.
Matthew holds a BFA in Industrial Design from the Rhode Island School of Design. He frequently lectures on ideas, innovation, and integrated advertising. Matthew was born and raised in New York City. He is a collector of vintage motorcycles, and is studying to become a private pilot. Currently he resides in Florida with his wife and two sons.