Matthew Atkatz
Matthew Atkatz
Creative Director | Product Designer | Technologist

 Celebrity Cruise Lines

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Celebrity Edge Access Tour App

Client: Royal Caribbean Innovation Lab
Designed by:
inside.company

Role:
Creative Lead, UX, Design
Copywriter: Liz Marks
AR Production: Trigger

Celebrity Cruise Lines was looking for an innovative way to introduce their most technologically advanced ship ever to a new generation of tech savvy luxury travelers. The Edge Access Tour offers guests a personalized guided tour of the ship’s state-of-the-art amenities, restaurants, and entertainment. 3D binaural audio recordings, brought to life with a 3D AR cast, and RFID beacon technology make for an engaging and immersive experience.

 

Save The Food

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Save The Food

Client: The Natural Resource Defense Council
Created at:
SapientRazorfish

Role:
Executive Creative Director, Creative Lead, Copywriter
Film Director: Martin Stirling
Production Company: Partizan

The NRDC tasked us with raising awareness about food waste and encouraging Americans to take steps to reduce food waste in their homes. The Save The Food pro-bono campaign received over $65.5 million in donated media in 2018. The Strawberry film has been viewed over 21 million times. And food waste awareness is higher than ever.

 

The Incredible Life and Times of Strawberry

 
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Campaign Case Study

Save The Food has generated broad earned media coverage including Time, National Geographic, NPR, Fast Company, The New York Times, The Washington Post.

Envoy

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The Future of Work

Client: Envoy

Role: Writer
Directed by:
oddfellows

Envoy is a tech startup working to reinvent the workplace experience. They needed a vision piece to help tell the story of the workplace of the future.

 

GTMotocycles

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GTMotocycles

Created at: inside.company
Role: Branding, Identity Design
Photography: Carlos Ricci
3D Artist: Simon Potter

I’ve loved anything on two wheels for as long as I can remember. Riding around on summer nights as a kid on a bmx bike is my first memory of freedom. That love of bikes stayed with me and in 2018 I helped launch GTM. My role included product design, marketing strategy, copywriting, design, and PR. Our launch efforts got the brand on the front page of cycleworld.com and started a global enthusiast following. You can check out the full article here.

 

Brand Identity, PR, & Social Media

 
The architect Ludwig Mies van der Rohe was known to say, ‘God is in the details’—and the GT MotoCycles GTM-01 has well-executed details.
— Jeff Allen, Cycle world
 
 
 
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Grey Goose

Created at: SapientRazorfish
Role: Executive Creative Director, Creative Lead
Co-ECD: Rob Kleman
Art Director:
David Iglesias
Film Director: Irv Blitz
Print Photography: Wonnacott

Grey Goose was looking to activate their new brand position Fly Beyond with a millennial audience. We created an integrated experiential program that included broadcast, billboards, digital ads, influencer partnerships, and social media contests, which resulted in 300 million impressions and +70% increase in social engagement.

 
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Gifting online influencer promotion

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The Miami Heat

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The Miami Heat Mobile App

Webby Award – Sports Mobile App

Created at: SapientRazorfish
Role: Executive Creative Director

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The Miami Heat were looking to modernize their end-to-end fan engagement experience. We created The Miami Heat App as the ultimate fan engagement platform. With ticketless check-in, cashless concession payments, real-time stats and scores, and post game content, it set the bar for NBA mobile apps. The Heat now makes more mobile revenue than every other team in the league combined.

 

Google For Education

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Education on Tour

Created at: Jack Morton, San Francisco

Role: Creative Lead
Designer: Christen Dute
Illustration: Krystal Lauk

Google is committed to helping expand learning for everyone. The Google for Education program helps provide students access to world-class computing with Chromebooks. I was the creative lead helping launch the global tour in 2018 through experiential and event marketing.

 
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 adidas

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adidas digital

Created at: 180 Amsterdam / RIOT
Role: Executive Creative Director
Creative Director: Todd Bois
Designers: Nadége DeCastro, Matthew Steenburg
Producers: Peter Bassett, Carissa Ranelycke

I led the 35+ person digital group for adidas. We were an always-on, constant-communications team of creative technologists, content creators, and producers tasked with handling all digital marketing for adidas globally. The model we developed has become the standard of today's digital marketing landscape – with a strong emphasis on high-volume, fast-moving social content, and bite-sized multi-channel digital narrative. The project culminated in the 2010 World Cup in Johannesburg South Africa.

 
Redesign every sports vertical for adidas.com including: Running, Basketball, Football (Soccer), Women’s Fitness, Stella McCartney.

Redesign every sports vertical for adidas.com including: Running, Basketball, Football (Soccer), Women’s Fitness, Stella McCartney.

adidas Match Ups was a first-of-it- kind second screen experience in social that allowed fans to make game predictions for each world cup match, and then view and share outcomes in realtime as games unfolded.

adidas Match Ups is a first-of-it-kind second-screen experience in social that allowed fans to make game predictions for each World Cup match, and then view and share outcomes in real-time as games unfolded.

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Match Tracker takes live player data from the field and visualizes it as a second-screen experience designed to allow fans and players deeper insight into the game.

 MetLife

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Brand Relaunch & Digital Transformation

Client: MetLife
Created at:
Crispin Porter + Bogusky

Role: Creative Director
Writer:
Taylor Marsh
Art Director: Alexandra Sobiecki
Design: Julien Tauban, Aaron Willard
UX: JoRoan Lazaro
Technologist: Robert Christ

The 150 year old American brand needed a relaunch for a new generation of customers in the digital era. We embraced the the timeless appeal of the brand’s mascots – Charles Schulz’s Peanuts – and brought them into the digital age. The campaign launched with a Super Bowl spot and included a second screen social media event, a homepage takeover on NYTimes.com, the relaunch of Giants Stadium to MetLife Stadium, a full redesign of Metlife.com to include new digital tools, and even a redesign of the livery for the iconic MetLife blimp.