Helping reduce food waste in the U.S.

The NRDC was looking raise awareness about the economic and environmental impacts of food waste and encourage Americans to take easy and actionable steps to reduce food waste in their homes. We created a multichannel awareness campaign that received over $65.5 million in donated media as of April 2018. The Strawberry film below has been viewed over 21 million times. More information about food waste at savethefood.com.